In today's Podcast, I am talking withTroy Howard. He launched SoTellUs, the world’s only review platform that lets businesses instantly capture video, audio, and written reviews from their customers using an app in less than 30 seconds. The very best reviews are automatically marketed online for the businesses through their website, social media sites and search engines. This combination of video reviews, powerful review marketing and automated referral system has changed the review industry as we know it.
SoTellUs is a reviews and referral automated management system. I've been using it for a while now and love it. It's a family-owned business and they just do it right. They do it right with verified listings on Google, the only one where you can do video testimonials and have them syndicated over to all the major platforms verified on Google and everything.
Not only can it help your clients get reviews on Google, Facebook, Yelp, and hundreds of other review sites, you can actually capture a video review from your client right there in less than 30 seconds. Then the system markets those reviews for you. You can have 1000 great reviews, but if nobody sees them, they don't really matter. SoTellUs system takes those reviews, and it just turns them into marketing juice. It pushes them out through your website, the search engines, your social media sites. It is a complete marketing system that helps you just take the social proof you have and put it everywhere for your potential clients to see.
I can't tell you how important reviews are in today's society! Think about Google, think about Amazon, they have trained us as a society not to buy anything without checking out the reviews. Seeing what other people are saying about it is a priority for us now. In fact, there was a study done that showed that 88% of people consider a review, as good as getting a personal recommendation from their friend. THINK ABOUT THAT FOR A MINUTE!
The good news is their system allows you to automate the whole process. Troy talks about some of the automation, and how it makes it so much easier for you to get reviews. They did a study on 35 years or younger age groups and found that 89% of people in this group don't care about reviews that are older than three months. It doesn't matter if you have 500 reviews from a year ago and they are all five stars, if they're more than three months old, that the younger generation does not care. They see that you used to be awesome but what about now? So, it is important to have this automation in place that is consistently bringing in those reviews. And what their system does is it gives you a couple of different ways to do that. There is an app on your phone so when you're out there, you're with one of your clients and they start talking about how wonderful you are - you can capture it and it is ready to use immediately. Hear Troy talk about how easy and convenient it is for you and the client to give a review and it is posted on all your social media.
They found that by sending someone an invite, like an email invite to do a review, about 10% of the people one out of 10 will actually do it. but ask them to do it in person like and they found 70% of the people will do it. Not only do you get 70% more reviews, but you also capture the excitement.
Bonus - SoTellUs allows you to sell a platform that's going to give your clients a lot more reviews or give them a lot more referrals, and you get mailbox money.