Agency Success GPS Podcast - Featuring Lee Goff - Your Marketing Agency Coach

Andrew Pfund – Create Automated Membership Sites Or Courses That Will Be Able To Grow, Thrive And Operate On Their Own - Agency Success GPS Podcast - Lee Goff - Episode 22

December 07, 2020 Lee Goff Season 1 Episode 22
Agency Success GPS Podcast - Featuring Lee Goff - Your Marketing Agency Coach
Andrew Pfund – Create Automated Membership Sites Or Courses That Will Be Able To Grow, Thrive And Operate On Their Own - Agency Success GPS Podcast - Lee Goff - Episode 22
Show Notes

In Today’s Podcast, I Am Talking With Andrew Pfund, The CEO Of Memberium. Unlike Most Other Membership Platforms, Memberium Is Built To Work Exclusively With Infusionsoft And ActiveCampaign. Which Means There’s A Deep Integration Between Your CRM Which Allows You To Have A Much Higher Level Of Automation In Your Site Compared To Other Platforms. Memberium Is A WordPress Plugin That Allows You To Create Automated Membership Sites Or Courses That Will Be Able To Grow, Thrive And Operate On Their Own. Hear The Top 5 Things This Platform Can Do And How Anyone Can Use This System Because It Is So Easy - It Is Simple, Brilliant, And Effective.
Takeaways From This Episode:

  • Efficiently Productize Your Services With A Membership Site
  • Create Templates, Brand Palettes, And Videos That Will Tie Everything Together
  • Automated Email Reminders
  • Automatically Apply That Credit Card To Their Past Failed Invoice
  • Automating Scheduling Meetings With Clients
  • Offering A Custom Client Portal

Andrew talks about the one thing that used to drive him crazy -- how long it took to get certain deliverables from clients just to start a project. He admits it was mostly his fault because he did not have an efficient enough process in place to collect the needed information.
Create Templates, Brand Palettes And Videos That Will Tie Everything Together
One way to do that is to provide templates and brand palettes and basic transparency into what you're doing. It is wonderful. In the beginning stages of the onboarding, you can give them training on what they need to know. Most clients are not experts at copywriting, marketing or designing so that's why they're hiring your agency. One of the reasons you can not get the deliverables you are needing is because new clients do not know how to write copy, or they've never done this before. So, you have to train them.
Automated Email Reminders
Another really cool thing with having an automated membership site that's closely connected with Infusionsoft is sending out automated email reminders. Andrew addresses automatically collecting files, and deliverables from your clients, rather than having to chase them down, and get it through multiple emails, you can provide some training on what they need to do first through your membership site.
Automatically Apply That Credit Card To Their Past Failed Invoice
The third benefit Andrew talks about is automatically applying credit card information. If you're an agency and you're offering any type of subscription service, Memberium has an option to make sure you keep getting paid.
Automating Scheduling Meetings With Clients
Automating scheduling meetings with clients. If they've successfully gone through your onboarding, your training, and they've submitted all the files that you've needed, then they can schedule a meeting with you or somebody on your team.
Offering A Follow Along Type Of Service
The fourth way you can use a membership site is by offering a follow along type of service. This is a process that guides a client through how to do something on their end, and they do all the work.
Offering A Custom Client Portal
The fifth way is offering a custom client portal. For your longer-term clients, there are ongoing training calls and more so you can create your own type of client portal that allows them to access recordings, all of their past calls and also access the resources that you have available for them.
You can go to https://memberium.com/ check out their free resources. The free E-book called Nine ways you can add value to your membership site without adding or creating new content is a great way to start.

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