Agency Success GPS Podcast - Featuring Lee Goff - Your Marketing Agency Coach

Alyson Caffrey - Breaking Down Operational Issues To Make Them Clear, Easy And Actionable - Agency Success GPS Podcast - Lee Goff - Episode 21

November 30, 2020 Lee Goff Season 1 Episode 21
Agency Success GPS Podcast - Featuring Lee Goff - Your Marketing Agency Coach
Alyson Caffrey - Breaking Down Operational Issues To Make Them Clear, Easy And Actionable - Agency Success GPS Podcast - Lee Goff - Episode 21
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Agency Success GPS Podcast - Featuring Lee Goff - Your Marketing Agency Coach
Alyson Caffrey - Breaking Down Operational Issues To Make Them Clear, Easy And Actionable - Agency Success GPS Podcast - Lee Goff - Episode 21
Nov 30, 2020 Season 1 Episode 21
Lee Goff

Alyson Is A Rock Star When It Comes To Getting Agencies To Run More Efficiently! She Breaks Down Operational Issues To Make Them Clear, Easy, And Actionable.
In Today’s Episode, I Am Talking With Alyson Caffrey. She Is The Founder Of Operations Agency And Creator Of The Operations Simplified Framework. At The Core, Allison Comes In And She Helps Agencies Get What's Called Their Standard Operating Procedures In Place. She Is Best Known For Helping Streamlining Behind The Scenes Of Multiple 7-Figure Businesses. Alyson Has Shared Her Expertise With High-Level Agency Communities Such As Digital Marketer, UGURUS, And One Hour Funnel. She Is An Expert At Breaking Down Operational Issues To Make Them Clear, Easy, And Actionable. Hear How She Can Truly Make Your Business Run Smoother And Make Your Life Easier.
Takeaways From This Episode:

  • Operations That Help Agencies Flow More Efficiently - Taking The Stress Off
  • Look At Your Business Model - Fold Time In Half For Your Business
  • Question #1Why Are Your Ops So Important For Quarterly Planning?
  • Question #2 Why Are Your Ops So Important For Project Planning?
  • Question #3 What Role Should My SOP’s Play In How I Plan Projects/Execute Quarterly Planning?

In a nutshell, Alyson helps people be kind to themselves and be kind to their businesses by creating systems that they can leverage and really lean on when times get crazy. 

One of the big stressors is oftentimes we feel like something big is coming up and we don't have time to really adjust or pivot and be able to be kind to ourselves. That's where Alyson comes in - she takes your operations and makes them flow better and more efficiently.
First, they come in and  take a look at your business model. What SEO’s do you actually need? What services are you providing? Making sure that everything has a place, right, it's kind of like a puzzle that you need to put together first. The second thing that they do is they take a look at your assets. So your team members, the things that you've currently got in place, like your projects, your tools, those types of things and then the final thing they look at is the integration. What can we make automated? Where can we take out the big lengthy process and save you some money or some time? Then once all of that is wrapped up, they document your recipes for you.
Alyson explains that ops and quarterly planning really do go hand in hand, they recommend that all of their clients do quarterly planning, meet monthly to kind of check the pace and then obviously track those things week over week. Just knowing with clarity where to move forward into the next step is a game-changer.
Oftentimes, people will take on too many projects in a quarter without project planning, have no idea the bearing that it actually has on their day to day. You have to break down each project. Alyson talks about one of her favorite exercises which is personally writing out her perfect week. Saying, “Okay, leadership team, if I had my perfect week, what would this look like as it relates to my job description?” This exercise is for strategic planning and holding people accountable to projects. Alyson talks about her processes and how to present the workload to the leadership team not coinciding with the other meetings we have talked about but talking over key descriptions of their job description.
There are four main buckets they like to attract, sales, metrics, delivery and services. Are you asking questions like, What’s next on the horizon? What do we need to systematize and just if you are struggling with where to start, reach out to Alyson at Operations Agency. She is brilliant and can truly get you where you want to be in your agency.
https://marketingagencycoach.com

Show Notes

Alyson Is A Rock Star When It Comes To Getting Agencies To Run More Efficiently! She Breaks Down Operational Issues To Make Them Clear, Easy, And Actionable.
In Today’s Episode, I Am Talking With Alyson Caffrey. She Is The Founder Of Operations Agency And Creator Of The Operations Simplified Framework. At The Core, Allison Comes In And She Helps Agencies Get What's Called Their Standard Operating Procedures In Place. She Is Best Known For Helping Streamlining Behind The Scenes Of Multiple 7-Figure Businesses. Alyson Has Shared Her Expertise With High-Level Agency Communities Such As Digital Marketer, UGURUS, And One Hour Funnel. She Is An Expert At Breaking Down Operational Issues To Make Them Clear, Easy, And Actionable. Hear How She Can Truly Make Your Business Run Smoother And Make Your Life Easier.
Takeaways From This Episode:

  • Operations That Help Agencies Flow More Efficiently - Taking The Stress Off
  • Look At Your Business Model - Fold Time In Half For Your Business
  • Question #1Why Are Your Ops So Important For Quarterly Planning?
  • Question #2 Why Are Your Ops So Important For Project Planning?
  • Question #3 What Role Should My SOP’s Play In How I Plan Projects/Execute Quarterly Planning?

In a nutshell, Alyson helps people be kind to themselves and be kind to their businesses by creating systems that they can leverage and really lean on when times get crazy. 

One of the big stressors is oftentimes we feel like something big is coming up and we don't have time to really adjust or pivot and be able to be kind to ourselves. That's where Alyson comes in - she takes your operations and makes them flow better and more efficiently.
First, they come in and  take a look at your business model. What SEO’s do you actually need? What services are you providing? Making sure that everything has a place, right, it's kind of like a puzzle that you need to put together first. The second thing that they do is they take a look at your assets. So your team members, the things that you've currently got in place, like your projects, your tools, those types of things and then the final thing they look at is the integration. What can we make automated? Where can we take out the big lengthy process and save you some money or some time? Then once all of that is wrapped up, they document your recipes for you.
Alyson explains that ops and quarterly planning really do go hand in hand, they recommend that all of their clients do quarterly planning, meet monthly to kind of check the pace and then obviously track those things week over week. Just knowing with clarity where to move forward into the next step is a game-changer.
Oftentimes, people will take on too many projects in a quarter without project planning, have no idea the bearing that it actually has on their day to day. You have to break down each project. Alyson talks about one of her favorite exercises which is personally writing out her perfect week. Saying, “Okay, leadership team, if I had my perfect week, what would this look like as it relates to my job description?” This exercise is for strategic planning and holding people accountable to projects. Alyson talks about her processes and how to present the workload to the leadership team not coinciding with the other meetings we have talked about but talking over key descriptions of their job description.
There are four main buckets they like to attract, sales, metrics, delivery and services. Are you asking questions like, What’s next on the horizon? What do we need to systematize and just if you are struggling with where to start, reach out to Alyson at Operations Agency. She is brilliant and can truly get you where you want to be in your agency.
https://marketingagencycoach.com