Agency Success GPS Podcast - Featuring Lee Goff - Your Marketing Agency Coach

Say Gabriel - 5 Step Content Creation Process for Your Digital Agency - Agency Success GPS Podcast - Episode 15

September 07, 2020 Lee Goff Season 1 Episode 14
Agency Success GPS Podcast - Featuring Lee Goff - Your Marketing Agency Coach
Say Gabriel - 5 Step Content Creation Process for Your Digital Agency - Agency Success GPS Podcast - Episode 15
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Agency Success GPS Podcast - Featuring Lee Goff - Your Marketing Agency Coach
Say Gabriel - 5 Step Content Creation Process for Your Digital Agency - Agency Success GPS Podcast - Episode 15
Sep 07, 2020 Season 1 Episode 14
Lee Goff

Let’s Talk About The Five-Part Framework. We All Know We Have To Produce Content But Did You Know There Is A Framework To Production?  It Can Take Forever To Create Good Content, But It Does Not Have To!
I
n today's episode, I am talking with Say Gabriel, she owns a content creation agency and has developed a five-part content framework for agencies that will blow your mind! This framework helps you create content for your agency that's going to drive quality valuable leads without spending a ton of time doing it. I have learned a lot from Say and I think you will as well in this episode.
Takeaways From This Episode:

  • Five-Part Content Framework For Agencies.
  • Having A Higher Purpose In Life.
  • Reference Material That Literally Every Single Agency Or Every Single Small Business Should Have.
  • A Channel Is Your Medium. The Rhythm Is The Rate Of Release.
  • A Single Channel Can Become Many Channels Without Growing The Work.  

Let’s talk about the five-part framework. We all know we have to produce content but did you know there is a framework for production?  It can take forever to create good content, but it does not have to.
The Five-Part Framework:

  1. Have your reference material ready
  2. Pick an anchor channel and a bass rhythm
  3. That’s your work
  4. Leverage your team
  5. Repurpose content across multiple platforms

Say guarantees if you follow these five steps, you will be able to write and produce value content for your audience!

Reference Material That Literally Every Single Agency Or Every Single Small Business Should Have.
There are some basic pieces of reference material that literally every single agency or every single small business should have. The first one is an avatar or a persona.
The second one is what we call our marketing engine. This is a path that tells you to run with that piece of content.
Pick An Anchor Channel And A Bass Rhythm
That takes us to number two, picking anchor channel and bass rhythm. Now, what are an anchor channel and bass rhythm? A channel is basically your medium. The rhythm is basically the rate of release.
That’s Your Work
Number three is, batch your work. Meaning set up how you use your channels. Lee and Say both use podcasts. Lee does all of his podcast in one day, Say spreads hers out. Listen to how they set up their batches differently but they both work.
Leverage Your Team
Number four is, Leverage your team - if you have a team - definitely leverage their skills first because this is their field of expertise. The hundred percent of what they are doing is definitely a hell of a lot better than the 20% you are doing.
Repurpose Content Across Multiple Platforms
Number five is to repurpose content across multiple platforms. Whatever your anchor channel is - it can almost certainly be repurposed. A single channel can become many channels without doubling or tripling or exponentially growing the work.
Connect With Lee: 

https://www.marketingagencycoach.com  - Website

https://www.facebook.com/groups/digitalmarketingagencygroup - Facebook Group

https://twitter.com/Agency_Coaching - Twitter

https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A - Youtube

https://www.linkedin.com/in/leegoff/ -&

Show Notes

Let’s Talk About The Five-Part Framework. We All Know We Have To Produce Content But Did You Know There Is A Framework To Production?  It Can Take Forever To Create Good Content, But It Does Not Have To!
I
n today's episode, I am talking with Say Gabriel, she owns a content creation agency and has developed a five-part content framework for agencies that will blow your mind! This framework helps you create content for your agency that's going to drive quality valuable leads without spending a ton of time doing it. I have learned a lot from Say and I think you will as well in this episode.
Takeaways From This Episode:

  • Five-Part Content Framework For Agencies.
  • Having A Higher Purpose In Life.
  • Reference Material That Literally Every Single Agency Or Every Single Small Business Should Have.
  • A Channel Is Your Medium. The Rhythm Is The Rate Of Release.
  • A Single Channel Can Become Many Channels Without Growing The Work.  

Let’s talk about the five-part framework. We all know we have to produce content but did you know there is a framework for production?  It can take forever to create good content, but it does not have to.
The Five-Part Framework:

  1. Have your reference material ready
  2. Pick an anchor channel and a bass rhythm
  3. That’s your work
  4. Leverage your team
  5. Repurpose content across multiple platforms

Say guarantees if you follow these five steps, you will be able to write and produce value content for your audience!

Reference Material That Literally Every Single Agency Or Every Single Small Business Should Have.
There are some basic pieces of reference material that literally every single agency or every single small business should have. The first one is an avatar or a persona.
The second one is what we call our marketing engine. This is a path that tells you to run with that piece of content.
Pick An Anchor Channel And A Bass Rhythm
That takes us to number two, picking anchor channel and bass rhythm. Now, what are an anchor channel and bass rhythm? A channel is basically your medium. The rhythm is basically the rate of release.
That’s Your Work
Number three is, batch your work. Meaning set up how you use your channels. Lee and Say both use podcasts. Lee does all of his podcast in one day, Say spreads hers out. Listen to how they set up their batches differently but they both work.
Leverage Your Team
Number four is, Leverage your team - if you have a team - definitely leverage their skills first because this is their field of expertise. The hundred percent of what they are doing is definitely a hell of a lot better than the 20% you are doing.
Repurpose Content Across Multiple Platforms
Number five is to repurpose content across multiple platforms. Whatever your anchor channel is - it can almost certainly be repurposed. A single channel can become many channels without doubling or tripling or exponentially growing the work.
Connect With Lee: 

https://www.marketingagencycoach.com  - Website

https://www.facebook.com/groups/digitalmarketingagencygroup - Facebook Group

https://twitter.com/Agency_Coaching - Twitter

https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A - Youtube

https://www.linkedin.com/in/leegoff/ -&